Sterling silver is composed of 92.5% silver alloyed with copper to strengthen it. Silver has one of the highest reflectivity of any metal, giving it unmatched brilliance, making it perfect for jewelry designs. Silver also has extremely high electrical conductivity and thermal conductivity.

At various times in history silver was even more valued than gold and had a mystical allure to it, often being associated with the sea, moon and lunar goddesses. Historically, gold has had a ratio to silver of between 10 to 1 and 20 to 1. For example, in 1469 King Christian I of Denmark and Norway sold the Shetland Islands to the King of Scotland with a contract which gave future kings of Norway the right to redeem the islands for a fixed sum of 210 kg of gold or 2,310 kg of silver - which was a gold/silver ratio of 11 to 1. In recent times, the ratio between gold and silver has dramatically risen to around 50 to 1. At this ratio, silver and silver jewelry is an excellent investment as silver is now undervalued in comparison to gold.